CHANGE

FUTURE ENTERPRISES WITH ROOTS IN HISTORY AND HUMANITIES.

What

Change Management; Innovation; Branding; by Social Sciences and Humanities, namely:

• VALUES: Socio-cultural analysis, Values, Manifestos;
• VISIONING: Storytelling Concepts, Visual Passports, Aesthetic Strategies;
• VALORIZATION: Brand Activation, Guidelines for implementation: Employer Branding and agencies.

The format and form of my approach are flexible, dynamic and adaptive, in order to be meaningful, actionable and relevant to my interim teams, our customers, their clients, and all brand stakeholders.

My Reason Why

Because I understand society to articulate brand assets distilled beyond digital, from literatures, cinema, fine arts. Because I empower talents and teams to build brands, thanks to the vibrant energy of Social Sciences and Humanities (SSH).

With Whom. For the People.

Futures hungry organisations and humans. Co-creation with, innovation for and inspiration of people who live with brands: lovers, mothers, fathers, students, citizens. Strategy and mentorship for investors, entrepreneurs, city officers, stakeholders, citizens.

When

When you innovate in a successful enterprise. When you revitalize a declining enterprise. When you start up a new enterprise.

When

My multidisciplinary, multicultural experience and intellectual curiosity make me feel at home multiple industries, enterprises and cultures, from luxury to lifestyle; from leisure to semiconductors; from digital startups to established corporations, worldwide. I am inspired by diversity, inclusion, tolerance as engines of better futures.

How

I structure processes in Deep Dive modality, that serve creativity and talent. I trigger the spark of inspiration into teamwork. I cherish the power of intuition in individuals. Programs and projects are based on a multidisciplinary, research background grounded in SSH, including:

• FUTURE LANDSCAPES

Sociological and cultural foresight of your cities, your regions or of the larger planetary context.

• EXTERNAL LANDSCAPES

Semiotic and semantic analysis of the current and aspired competition landscape.

• INTERNAL LANDSCAPES

Ethnographic and behavioral analysis of the enterprise and its people, from stakeholders to staff.

• PAST LANDSCAPES

History and heritage of the industry, brand and enterprise, including people and places.

• UNIVERSAL ARCHETYPES

Fundamental constituencies underpinning the brand in Psychoanalysis, Anthropology, and Humanities.

• CHANGE MANAGEMENT

Activation of the new vision and values into the heart and flesh of the enterprise, from staff to stakeholders. Programs and projects operate on grounds of personal, social, and ecological sustainability, in order to pursue fairness, justice, and ultimately a better lifeworld.