FUTURE ENTERPRISES WITH ROOTS IN HISTORY AND HUMANITIES.
Change Management; Innovation; Branding; by Social Sciences and Humanities, namely:
- VALUES: Socio-cultural analysis, Values, Manifestos;
- VISIONING: Storytelling Concepts, Visual Passports, Aesthetic Strategies;
- VALORIZATION: Brand Activation, Guidelines for implementation: Employer Branding and agencies.
The format and form of my approach are flexible, dynamic and adaptive, in order to be meaningful, actionable and relevant to my interim teams, our customers, their clients, and all brand stakeholders.
My Reason Why
Because I understand society to articulate brand assets distilled beyond digital, from literatures, cinema, fine arts. Because I empower talents and teams to build brands, thanks to the vibrant energy of Social Sciences and Humanities (SSH).
With Whom. For the People.
Futures hungry organisations and humans. Co-creation with, innovation for and inspiration of people who live with brands: lovers, mothers, fathers, students, citizens. Strategy and mentorship for investors, entrepreneurs, city officers, stakeholders, citizens.
When you innovate in a successful enterprise. When you revitalize a declining enterprise. When you start up a new enterprise.
My multidisciplinary, multicultural experience and intellectual curiosity make me feel at home multiple industries, enterprises and cultures, from luxury to lifestyle; from leisure to semiconductors; from digital startups to established corporations, worldwide. I am inspired by diversity, inclusion, tolerance as engines of better futures.
I structure processes in Deep Dive modality, that serve creativity and talent. I trigger the spark of inspiration into teamwork. I cherish the power of intuition in individuals. Programs and projects are based on a multidisciplinary, research background grounded in SSH, including:
- FUTURE LANDSCAPES
Sociological and cultural foresight of your cities, your regions or of the larger planetary context.
- EXTERNAL LANDSCAPES
Semiotic and semantic analysis of the current and aspired competition landscape.
- INTERNAL LANDSCAPES
Ethnographic and behavioral analysis of the enterprise and its people, from stakeholders to staff.
- PAST LANDSCAPES
History and heritage of the industry, brand and enterprise, including people and places.
- UNIVERSAL ARCHETYPES
Fundamental constituencies underpinning the brand in Psychoanalysis, Anthropology, and Humanities.
- CHANGE MANAGEMENT
Activation of the new vision and values into the heart and flesh of the enterprise, from staff to stakeholders. Programs and projects operate on grounds of personal, social, and ecological sustainability, in order to pursue fairness, justice, and ultimately a better lifeworld.